DOWNLOAD ~ Paramount Pictures: The Transformers Dilemma * by Neil Bendle & Matt Boswick ~ eBook PDF Kindle ePub Free

eBook details

Title: Paramount Pictures: The Transformers Dilemma
Author : Neil Bendle & Matt Boswick
Release Date : January 05, 2012
Genre: Business & Personal Finance,Books,Marketing & Sales,
Pages : * pages
Size : 2516 KB

Description

This case and the Warner Bros. Pictures: The Harry Potter Dilemma case are set in December 2010 and represent industry consultants thinking about how to market the final installments of very successful movie franchises. Both Paramount Pictures and Warner Bros. Pictures want to market their movie to gain the greatest gross (i.e. box office ticket revenue). Each company must take into account the scheduling of the other players in the market. The cases also deal with changes in the movie industry. These include the expansion of the number of 3D movies and the importance of franchise movies.